The global baby bath products market 2016-2020 report from Sandler Research says one of the key trends for market growth will be the availability of multifunctional baby bath products. The growing market has inspired key vendors to innovate in terms of product offerings and packaging. Adding to this is the constant demand for upgrading products according to market requirements, which will not only help build brand appeal and loyalty among consumers but also increase the consumer base for the vendor.
 
For instance, Hipp Baby, based in Austria, offers its liquid soap product in a bottle shaped in the form of a duck that looks like a toy to appeal to younger consumers.
 
The analysts forecast that the global baby bath products market will grow at a CAGR of 5.82% during the period 2016-2020. The report states that one of the key drivers for market growth will be the growing demand for natural and organic baby bath soaps and shampoos. The demand for natural ingredients in baby soaps and shampoos is growing. An increase in consumer spending in countries such as India, China, Brazil, and Russia is also likely to generate greater demand for organic products, as they are relatively expensive.
 
According to Sandler, the demand for baby bath products is spurred by the initiatives taken by governments to create awareness about baby hygiene. The primary reason for an increase in the number of informed consumers globally is the exposure to reliable information and the growing awareness about products and services through the Internet, television, and other sources of information.
 
The report names the following companies as the key players in the global baby bath products market: Beiersdorf, Chicco, Johnson & Johnson, Mamas and Papas, and Pigeon. Other prominent vendors in the market are: 4moms, Baby Trends, Brevi, Burt’s Bees, California Baby, Earth Mama Baby Angel, Fisher-Price, Galderma, Himalaya, Mothercare, Mustela, Noodle and Boo, PZ Cussons, Sebapharma, Unilever, and Weleda. 


For more on this market, please see this report from Mintel.